Influencer Marketing for Your Online Store

Are you hearing a lot of buzz about influencer marketing?

In recent years, this technique has become an increasingly popular way for brands to promote their products. Influencer marketing involves working with individuals who have a large following on social media or other online platforms to promote your business.

There are many benefits of influencer marketing. Some include the ability to reach a large audience, build trust and credibility, and create personal connections with potential customers.

But how does it work, and where do you find the right influencer for your business? Here’s everything you need to know about this form of marketing.

How Does Influencer Marketing Work?

Influencer marketing involves collaborating with individuals with large social media followings to drive your brand's message to their followers. The theory is that when these people endorse your business, their followers are more likely to do the same. You can tap into the larger group of people they influence and reach a much wider audience than you would have compared to traditional advertising methods.

What are the Benefits of Influencer Marketing?

According to the Digital Marketing Institute, almost 50% of consumers have purchased something because of influencers. The research shows that 49% depend on these recommendations. Another 40% buy a product after seeing it on Instagram, Twitter or YouTube.

These aren’t the only advantages of influencer marketing. Some of the other benefits include:

• Improved brand awareness: Influencer marketing can expand your reach and presence. The audience will get to know more about your business and the products you offer.


• Establishing trust and credibility: Individuals with large social media followings have already built relationships with their audience. When they promote your business, they’re doing so in front of an already engaged group.


• Creates a trend: Many influencers are responsible for setting trends. They can push products into the spotlight to help them gain attention and drive sales.


• Boosts SEO rankings: One of the most underrated benefits of influencer marketing is SEO. You’ll earn additional links to your website from external sources that will drive up your ranking on search engines. It will also improve as more people begin searching for you on Google.


• Provides research opportunities: You can gain customer insights from influencer marketing. As these individuals create content, they will show how your products are used in everyday life. You can utilise this knowledge to generate ideas for targeting new demographics.


• Target audiences without third-party cookies: With third-party cookies getting phased out, reaching your target audience will become challenging. But if you partner with the right influencer with a similar demographic, you’ll continue to get your products in front of your potential customers.

How to Find the Right Influencer for Your Brand?

Finding the best influencer to represent your brand requires doing some homework. You’ll want to look into their reach and the niche they represent. You’ll also want to follow these steps.

Outline Your Goals

You’ll want to start by deciding what you want to get out of an influencer marketing campaign. Do you want to increase brand awareness or lift sales conversion? Create metrics that are important to you and determine how you will track your progress.

Find Influencers Who Align With Your Goals

Research individuals with large social media followings and review their content. You’ll also want to understand their audience demographics. Ensure they align with your target customer. Review attributes such as age, gender and location.

Check the Influencer Shares Your Values

Review historical posts of the influencers you’re considering working with. You want to ensure your values are aligned. For example, if you are passionate about the environment, then you want to choose an influencer who shares your views on sustainability.

How Choosing the Right Suppliers Can Help Your Business

The global influencer market is forecasted to grow from $19 billion to $22 billion by 2025, according to HypeAuditer. Like choosing any supplier for your business, it can provide you with positive benefits such as increased brand awareness and credibility with your target customer. The key is finding the right partner who can support your business and help you achieve your goals.

One supplier that can positively impact your brand is Interparcel. Our multicarrier shipping solution lets you easily compare prices from popular courier companies in one convenient dashboard. Find out here how easy it is to start sending parcels easier today with Interparcel!