Increase Retention & Strengthen Brand Awareness With Our Branded Tracking
Turn Every Delivery Into a Memorable Brand Experience
2023 Best Cross-Border
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The Hidden Costs of Generic Tracking Pages
When customers track their orders, they’re often redirected to the carrier’s or e-commerce store’s tracking page. These pages highlight their branding—not yours—with their logos, marketing content, and links that drive traffic back to their site.
Here’s what that means for your brand:
- Missed Branding Opportunities: Customers see the other brand's logo—not yours—every time they check their order.
- Missed Upsell Opportunities: No promotional banners means fewer chances to drive future sales or redirect traffic back to your website.
- No Customised Notifications: You can’t adjust your notifications to customer preferences—building trust and loyalty.
Delight Your Customers with a Consistent, Branded Post-Purchase Journey
Interparcel empowers businesses to elevate their post-purchase service with tailored tracking pages, trusted delivery partners, and tools that keep customers engaged—right through to delivery.
- Customised to Your Brand: Create a cohesive experience with tracking pages featuring your logo, colours, and even promotional banners.
- Real-Time Updates: Keep customers informed at every step with clear, concise tracking notifications, which you can customise to your customer's preferences.
- Drive Repeat Business: Use promotional banners on tracking pages to turn one-time buyers into loyal customers and redirecting traffic back to your website.
How It Works
- Create a free Interparcel user account and access the Branded Tracking portal under the "Shipping Tools" tab.
- Activate Your Custom URL: Generate a personalised subdomain, such as https://yourcompanyname.parceltrack.live, that your customers will use to track their orders.
- Add Your Logo: Upload your business logo to ensure your branding is visible throughout the entire tracking experience.
- Customise Your Colours: Match the tracking page to your brand by customising header, background, font, and map line colours for a cohesive look.
- Add a Promotional Banner: Include a banner image at the bottom of the page to highlight promotions, discounts, or upcoming events—perfect for upselling and cross-selling.
- Enhance Customer Experience: Once live, customers receive a branded tracking link, keeping your business at the forefront of their minds with every order update.
Key Features of Branded Tracking
Theme It to Match Your Brand
Boost your brand awareness and leave a lasting impression by customising your tracking page with your logo and signature colours. Keep your brand at the heart of every interaction, creating a consistent customer journey that strengthens trust and loyalty.
Keep Customers Informed at Every Step
From order confirmation to final delivery, your custom tracking page ensures they always know where their parcel is with SMS and email notifications. Plus, with customisable notification preferences, you can tailor the frequency of shipping updates to match your customer’s needs.
Boost Post-Purchase Engagement
Keep the connection alive after the sale with customisable promotional banners on your tracking page. Highlight special offers, upcoming events, or new products to engage your customers and encourage repeat purchases.
The Interparcel Difference
$0 Subscription Fees
You pay for shipping, isn't that enough? Our eCommerce shipping integration, shipping manager and shipping calculator come without any costs or subscription fees.
Live Shipping Rates
Offer live quoting at checkout to reduce your cart abandonment. Your customers will love you for giving them the option to choose the best rates and services each day.
Branded Parcel Tracking
Personalise your tracking page with your distinct logo to strengthen brand loyalty. You can also create a better customer experience by offering email or SMS delivery notifications.
Automated Shipping Process
With Interparcel you can create rules for your shipping fulfilment to finalise your orders as fast as possible.
Free Transit Cover Up to $100
Get the first $100 of transit warrant free when sending a parcel with Interparcel. Additional coverage is available up to a maximum of $2000.
Unmatched Customer Service Support
Get all your fulfilment questions answered by our highly recommended Shipping Consultants who tailor Interparcel's solutions to your budget.
What Our Customers Say
"Fulfilling my orders used to take hours, but now it only takes minutes. This is valuable time I now get to spend on growing my business and focusing on the parts of my work that I’m truly passionate about."
Upcycled Locker
"Reliable delivery is essential for providing value to our customers, and Interparcel gives us that reliability. They streamline our operations and continually enhance their tools, which is why we see a long-term partnership with them."
Comfy Koalas
"Partnering with Interparcel 7 years ago enabled me to create my dream business of importing and supplying health food products Australia-wide. Their competitive pricing has significantly reduced my import costs."
Resilient Health
When you choose Interparcel, you get access to...
MULTI-CARRIER SELECTION: Choose the most suitable courier for each product effortlessly. Our multi-carrier selection tool negates the need to browse multiple courier websites, streamlining the process and saving valuable time.
MY COURIER: Use your own courier rates to combine your preferred rates with the time-saving fulfilment tools Interparcel provides for free. Currently, we provide Australia Post and will have more options in the future!
TRANSIT WARRANTY OVER $100: Ship with confidence, knowing that a transit warranty automatically covers any lost or damaged products up to $100. You can add additional coverage up to $2,000. This safeguard alleviates concerns about product safety during transit.
ECOMMERCE INTEGRATION: Import all your orders from all your ecommerce stores and marketplaces onto one centralised dashboard.
LIVE SHIPPING RATES: Empower your customers with choice and transparency. Offering live shipping rates reduces checkout abandonment by providing clear service options with different rates, thus enhancing the customer's purchasing experience.
RULE MANAGER: Transform your fulfilment process by saving up to 80% of your time on fulfilments. By streamlining operations, you can focus on expanding and scaling your business.
BRANDED TRACKING: Elevate your post-purchase experience with a customisable tracking portal that highlights your brand logo and automatically sends out notifications for an improved customer experience. You can also include upsells to increase your average order value.
SMART BOXING: Optimise your multi-item orders with Smart Boxing, which intelligently selects the ideal box for each order. This efficiency in packaging saves time and resources, ensuring that every item is securely and economically despatched.
PRINT MANAGER™: Eliminate the need to print labels individually or download each PDF. With just one click, immediately after booking your courier, you can print all your labels at once.
SHIPPING EXPERT CONSULTATION: Let our team of industry experts do the heavy lifting for you when crafting a shipping strategy. You can book a free call to create a custom shipping strategy uniquely for your business needs.
CUSTOMER SERVICE TEAM: Benefit from our fast-responding customer support team with a direct line of communication to couriers. This allows us to provide you with quick solutions and answers you couldn't achieve alone.
ANALYTICS DASHBOARD: Gain in-depth insights into your shipping operations with our Analytics Dashboard. Track shipments, canceled orders, and successful deliveries to refine your shipping strategy with precision and informed decision-making.
Have Any Questions?
Our shipping experts are here to help! If you need guidance on using the Branded Tracking or have questions about our platform, just contact our shipping experts and we will answer any of your questions.
Branded Tracking FAQs
What is branded tracking, and how does it benefit my business?
Branded tracking allows you to customise the tracking experience with your logo, colours, and promotional banners. This keeps your brand at the centre of every interaction, strengthens customer trust, and provides opportunities to drive repeat business.
Can I customise the notifications sent to my customers?
Yes, you can adjust the frequency of updates to match your customer’s preferences, keeping them informed in a way that suits their needs.
How does branded tracking help with customer retention?
By creating a seamless, consistent post-purchase experience, branded tracking builds trust and reinforces your brand. Custom promotional banners also help drive repeat purchases by highlighting discounts, new products, or upcoming events.
What types of promotions can I include on my tracking page?
You can add banners to promote sales, discounts, upcoming events, new products, or other marketing campaigns. This keeps customers engaged and encourages them to visit your website again.
Does branded tracking work with all carriers?
Yes, branded tracking works seamlessly with all delivery partners integrated with Interparcel, providing real-time updates across all your shipments.
Is branded tracking free to use?
Branded tracking is included as part of Interparcel’s platform at no additional cost. You only pay for the shipments you process.
Can I change the look of my branded tracking page?
Absolutely! Just go to the Branded Tracking tab and you can customise the header, background, font, and map line colours to match your brand’s aesthetic, ensuring a cohesive look that aligns with your branding.
How do customers access their tracking page?
Customers receive a branded tracking link with their order confirmation or shipping notification. This link takes them directly to their personalised tracking page. To ensure these notifications are sent, go to the shipping manager, navigate to Settings, then Communication. Make sure to tick 'Out for Delivery,' 'On its Way,' and 'Delivered' so your customers stay updated at every step of the shipping journey.
Can I use branded tracking to reduce customer support queries?
Yes, branded tracking provides clear, real-time updates, reducing the number of 'Where is my order?' enquiries. It also keeps customers informed of any delays, enhancing their overall experience.
What happens if there’s a delay with the delivery?
If there’s a delay, the status at the top of the branded tracking page will update to 'Delayed'. For more details, feel free to reach out to our customer service team, and we’ll investigate on your behalf.
Can I preview my branded tracking page before I send it to my customers?
Absolutely! With Interparcel, you can preview your custom tracking page to make sure it perfectly matches your branding before sharing it with customers. Simply go to the Branded Tracking tab in your shipping manager, enter your company name into the tracking URL, and click on the generated link to view your branded tracking portal.
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