Are you struggling to come up with some creative social media post ideas for this holiday season?
It can be tough. Businesses of all shapes and sizes increase their presence during this period as they attempt to stop thumbs from scrolling past their posts. It could be with bright red and green colours or prominent displays of discounted prices.
However, there are better holiday social media post ideas that can make an impact and create a stronger connection with your customer. Try these ones out if you need some inspiration coming up with prominent posts.
How to Create Holiday Social Media Posts
Thankfully, you don't need to be a graphic artist to come up with holiday social media post ideas. There are several websites that provide festive templates you can customise to suit your business. They even come in the correct size dimensions, so none of your essential information gets chopped off at the edge.
One of the best and most accessible options to use is Canva. It includes dozens of designs you can use for free and tons of features that allow you to edit the post to your requirements. If you're looking for a platform with more advanced options, then Desygner would be a good choice. You can build posts from the ground up and free draw any concept that comes to mind.
The Best Holiday Social Media Posts Ideas
There are several ways spread holiday cheer via social media. However, if you want to really connect with your customers, then try out these festive posts.
1. Give Your Account a Festive Makeover
Christmas decorations seem to go up in stores earlier every year. But what if your business is 100% online? Well, you can give your profile photo or banner a festive makeover. You can change your colour scheme to the traditional red and green colours or add decorations to your logo. It shows your customers that you're in the same spirit as they are.
2. The Season of Giving
The spirit of this season is all about giving. One holiday social media post idea is to showcase your favourite local charity or an organisation you're passionate about. You could collaborate with them or just promote their social accounts and website so your customers know how they can donate or support the cause.
3. Start a Countdown to Christmas
You can get creative with your Christmas countdown. It could be an advent calendar style where you promote a new product every day or showcase some of your highlights over the past 12 months. The countdown serves another purpose too. It provides your customers with a reminder of how many more shopping days they have left to go.
4. Confirm Your Operating Hours
If you have changed your operating hours to match the season, then be sure to post them. Don't just highlight this once. Post it regularly, as it can create some urgency around purchasing items from your store. It also lets customers know when you'll be responding to enquiries. Make sure to update the information in your profile, so it's consistent no matter where they look.
5. Present Shipping Information for Last-Minute Shoppers
We all know someone who leaves their Christmas shopping to the last minute. An excellent holiday social media post idea is to present your shipping information. It could be cut-off times to receive a gift before Christmas day or special holiday offers such as free shipping or express delivery. You might even motivate these customers to finish their shopping before Christmas Eve.
Captivate Your Customers This Festive Season
No matter what holiday social media post ideas you come up with this festive season, be sure to always keep your customers front of mind. Anyone can create flashy content. The key to a quality holiday social media post is producing something that will resonate with your customer base, such as these ideas. But it doesn't hurt to add a little of your own creativity too.