At the end of 2021, there were 21.45 million active social media users in Australia.
That works out to be 83% of the population.
According to a report published by We Are Social, social media became the second most popular media activity for Australians after watching television. The number of users continues to grow year after year, as does the amount of time people spend on platforms.
That means your business needs to be on social media platforms! But which ones? There are so many that it can be overwhelming to know where to focus your efforts.
This is why we’ve broken down the social media platforms your business needs to be on. If you’re not on these channels already, it’s time to set up your account.
How Can Social Media Help Your Business?
Social media platforms can be used in several ways to help businesses. Creating a profile and posting regular updates can increase your visibility and reach larger audiences. It can also be utilised to build customer relationships and create a more personable brand image.
When used correctly, social media platforms can be invaluable tools for businesses of all sizes. By creating engaging content and connecting with customers, companies can attract more people and scale to new heights.
How to Choose the Best Social Media Platforms for Your Business
There is no shortage of social media platforms to choose from. The question is, what is the best one for your business? Before you sign up for all of them, consider these factors:
- What goals do you want to achieve with social media? Are you wanting to increase brand awareness, generate leads, or drive sales? You must ensure the platform you choose can help you meet these objectives.
- Who is your target audience? If you’re targeting specific demographics, you may want to choose the social media platforms they are prominent on. For example, Facebook is great for reaching a broad audience, while Snapchat is better for targeting Gen Z.
- What type of content will you be sharing? If you’re posting images, then you might want to use Instagram and Snapchat. For video, TikTok and YouTube are the best places for your content to be seen.
The Social Media Platforms Your Business Needs
Even though there are dozens of social media platforms to choose from, you don’t need to be on every single one. However, these channels are the ones you should consider for your business.
Despite its controversies, Facebook is still the number one social media platform for businesses. It has more than two billion daily active users from around the world, which is a lot of potential eyes that might be interested in your company. With broad demographics, you’ll likely find your target customer and connect with them here.
Instagram is the second most popular social media platform in Australia, with the amount of time people spend on it increasing year on year. With the addition of Reels to feeds, there are opportunities not just to showcase amazing photos of your products but also to create engaging video content too.
Snapchat
If you’re targeting Gen Z, you must be on Snapchat. 71% of its users are under 34 years old, and almost half say they discover brands through posts and endorsements. There are also various advertising options available utilising photo and video content.
TikTok
TikTok’s popularity exploded in Australia in 2021. It was the social media platform that people spent the most time scrolling on. TikTok is even becoming a popular search engine. Last year it was the most visited website in the world, and there are reports that Gen Z prefers using it for research instead of Google.
Despite being one of the oldest social media platforms, Twitter is still popular with many businesses. Many companies use hashtags to engage with existing and potential customers. It can be helpful to promote an upcoming sale or an exclusive offer like free shipping.
YouTube
You can find more on YouTube than funny cat videos. There are billions of hours of video content available on tons of subjects, and even more is on its way with the introduction of Shorts. Posting on YouTube even has SEO benefits. Google will display video content in search results if it's relevant to the query.
If you’re in a B2B industry, then LinkedIn is where you’ll find your target customer. It has over 300 million active users worldwide and shares similarities with other platforms like Facebook. It might not have the advertising functionality like Meta, but you can still make meaningful connections with clients.
Choose Platforms That Support Your Business
Social media platforms can be a vital tool for businesses. They help promote your brand so more people can see it and allow you to create personal connections with your customers. You can even use it to promote upcoming sales and launch exclusive offerings.
The key is finding what social media platforms your target demographic hangs out at and creating engaging content they are interested in. But to achieve this, you need to reduce manual processes in your company, like shipping.
Thankfully, Interparcel’s multicarrier shipping solution can help you spend less time on fulfilment and more on the parts of your business that require your attention, like social media. Find out more about how we can help your company so you can stop stressing and start sending.
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