How Your Ecommerce Store Can Prepare for Lunar New Year

The Lunar New Year is rapidly approaching!

Also known as the Chinese New Year and Spring Festival, millions of people around the world celebrate this holiday. It is a time for family gatherings, gifts, and wishing one another good fortune.

For your ecommerce store, it is an opportunity to attract new customers and boost sales. But how can you prepare for this busy festive season? If it’s your first-time shouting “gong hei fat choy”, then use this guide to get your business ready for this special holiday.

What is Lunar New Year?

Lunar New Year is a major holiday celebrated by millions of people worldwide. It marks the beginning of the lunar calendar and takes place over the course of several days. The exact date of the Lunar New Year varies from year to year, but it usually falls in January or February. This year it will take place on January 22nd 2023.

The holiday is a time for family gatherings, feasts, and gift-giving. There are also some traditional customs and rituals, such as cleaning the house to sweep away bad luck, decorating the home with red lanterns and paper cutouts, and setting off fireworks. In many countries, Lunar New Year is a public holiday, and people have time off work and school to celebrate with their families.

Lunar New Year is also an important holiday for shoppers. Several ecommerce stores celebrate the season by offering special promotions and creating a positive shopping experience.

How to Prepare for Lunar New Year

There are several ways your ecommerce store can prepare for Lunar New Year. These are the most vital steps you can take to make the most of this important holiday.

Plan Promotions Ahead of Time

One of the best ways your ecommerce store can prepare for the Lunar New Year is by planning ahead and starting promotions early. This can be a busy shopping season, and customers may start purchasing items well in advance. By offering special promotions, you can attract shoppers searching for gifts during this holiday season and boost your sales.

There are multiple ways you can promote special offers early. Email marketing can be an effective way to reach out to existing customers and let them know about upcoming promotions. Another alternative is social media advertising. It can be used to target your customers and promote special Lunar New Year offers.

Create Lunar New Year Themed Shopping Experiences

Another way to prepare for Lunar New Year is by creating a festive and welcoming shopping experience for your customers. You can use online banners, graphics and special packaging for your orders.

You can also create deals tailored to the Lunar New Year holiday. It could be discounts on popular items or a small free gift that comes with a purchase. No matter what you choose, providing a joyful and personalised shopping experience can help you differentiate yourself from competitors and attract more shoppers.

Create a Shipping Strategy

One essential step is creating a shipping strategy, as you’ll need to ensure all your orders are delivered in time for Lunar New Year. You should incorporate a multicarrier shipping solution into your plan. You’ll have access to several courier providers and multiple services, such as express and same-day delivery. This will be vital for those customers who need orders urgently.

You also need to offer tracking information so your customers can keep tabs on their parcels at all times. This will help free you up to manage other aspects of your business that require your attention.

Automate Manual Tasks

It is important to streamline and automate as many manual tasks as possible in preparation for Lunar New Year. You’ll save time and reduce the likelihood of errors, allowing you to focus on providing excellent customer service and delivering high-quality products.

Another benefit of a multicarrier shipping solution is that it can reduce the number of manual tasks involved with posting parcels. When you integrate your ecommerce platform with our platform, you can import all your orders with one click and process them in a single-view dashboard. You can also print shipping labels direct from the platform and use our Smart Boxing technology to package multi-item orders efficiently.

Choose the Right Platform for Lunar New Year

The Lunar New Year holiday is a busy and important shopping season for many people. Like other peak sales periods, you can make the most of this opportunity by planning ahead, promoting early, offering special promotions and creating a festive shopping experience. You also need to have a shipping strategy in place to manage your orders and a plan to automate manual tasks, so you have more time to oversee your business.

Interparcel’s multicarrier shipping solution can reduce your workload by integrating with multiple ecommerce platforms so you can manage your orders in one place. It also features time-saving features like Smart Boxing and Print Manager to keep shipping simple. The best part is that it’s free to use. You just pay for the postage. Sign up for your free account today and start preparing for Lunar New Year!