Is Your Ecommerce Store Ready for Father’s Day?

The next big sales event of the year is right around the corner.

Father's Day will be here before you know it. It means children around the country will be jumping onto ecommerce stores to find the best gift they can for their dad or grandad.

Before the big day arrives, now's an excellent time to perform an audit on your store and ensure you're ready for the increase in sales. But most importantly, you'll want to make sure your parcels will arrive in your customer's hands before September 4.

So what do you need to do to get ready? Use this guide to help you get started and prepare for Father's Day.

Optimise Your Ecommerce Store for Mobile

Shopping on mobile devices is on the rise. It's also becoming more prominent on social media platforms like Instagram and TikTok. So, you can expect more of your customers to browse your ecommerce store on their iPhone or Android device to find a Father's Day gift.

It's vital to ensure your website is mobile-friendly. Product descriptions and menus should be easy to read. It should also be easy to purchase items and pay for them. This isn't just good practice for Father's Day. You want this type of seamless experience all year round.

Start Marketing for Father's Day Early

The sooner you start advertising Father's Day deals, the better. You'll be doing a lot of favours for sons and daughters who tend to leave it to the last minute. They can click on your ad, buy the gift for dad, get it delivered and tick it off their to-do list.

Don't forget to send email reminders and promote Father's Day in your newsletter so customers keep it front of mind. You should also advertise on your website the final day they have to place an order for it to arrive on time. It will help create a sense of urgency and allow you to meet expectations that they'll receive their parcel before the big day.

Consider Father's Day Promos

A great way to increase sales for Father's Day is to offer coupon codes or special promotions. You can choose to advertise these on your website or social media. Alternatively, you can provide your loyal customers with an exclusive code so it doesn't affect your profits.

If you promote featured products on your website, you might want to switch these up and provide customers with some gift ideas. Don't forget that Father's Day isn't just for dads. It's for grandparents too. So try to offer a variety of items that appeal to as many people as possible.

Plan Your Shipping Strategy

Your fulfilment strategy is the most critical factor in getting your ecommerce store ready for Father's Day. It will impact your brand if you can't get your orders out on time and delivered to your customers before September 4.

A good strategy is to utilise a multicarrier solution. It de-risks your business and helps you avoid putting all your eggs in one basket. You can select a courier service based on when they can deliver the parcel. There are also options for express delivery if you want a guarantee the customer will receive it within two or three days.

Automate Your Fulfilment

Father's Day can be a busy sales period for many ecommerce stores. But you don't want to process every single order you receive manually. Your business is your passion. Not shipping. The good news is that with the Interparcel Shipping Manager, you can manage all the parcels you send in one convenient location.

You'll find competitive pricing from popular courier companies, customisable tracking notifications, and express delivery options to ensure your package arrives on time. Sending parcels has never been easier. Head to this page to learn more about how the Interparcel Shipping Manager can help you this Father's Day.