How to Get Your Ecommerce Business Seen by More People

Everyone selling online would love to get their ecommerce business seen by more people.

Whether you've decided to start an ecommerce business or noticed a plateau of visitors browsing your products, you need to develop fresh strategies to drive traffic and increase sales. It could be running social media ads, collaborating with influencers or optimising your ecommerce store for SEO.

While there is no one size fits all solution for every store, these tactics are proven to help increase traffic and get more eyes on your business. If you’re stuck for ideas, try these strategies to attract potential customers to your brand.

Run Ad Campaigns for Your Online Business

One of the easiest and fastest ways to get more eyes on your own ecommerce business is to run ads. You can create campaigns on social media and Google targeting your ideal customer. When they see it, all they need to do is click the button and buy the products on your online store. The question is, which platforms do you run your campaigns on? It depends on where your target market is. Some of the most popular locations are:

• Facebook: As of June 2022, there are 21,550,500 Facebook users in Australia, which is approximately 82% of the population. The largest age group is 25 to 34, and more than half of the users are women.
• Instagram: About half of Australia used Instagram as of January 2022. Much like Facebook, the majority are women between the ages of 25 to 34.
• TikTok: TikTok is Australia’s 7th most used social media platform as of October 2022 and is quickly becoming the most used platform in Australia. Your ad has the potential to reach more than seven million people over the age of 18.
• Google: You can use Google Ads on the search engine and YouTube. It displays ads when your target audience searches for products you sell on your store.

Partner with Influencers

Influencer marketing is becoming increasingly popular. According to sources like BrightLocal, 88% of consumers trust online reviews as much as they do from friends or family members. Tapping into this approach can get your ecommerce site in front of audiences that you can’t get with ads alone.

You’ll want to research to find the right influencer to represent your store. When you approach someone you want to partner with, you should align on goals and ensure their values match yours. It’s also vital you analyse their reach and the niche they represent. This will ensure you get the results you’re looking for.

Use Email Marketing

You might be surprised to learn that email marketing is still one of the most cost-efficient ways to get customers to your ecommerce business. If you don’t have an email list, the first step is to grow one. You could use offers or discounts to entice them to sign up.

The next step is to decide what type of emails you will produce. For example, you could do a monthly newsletter highlighting new products or offerings. You could also utilise email marketing when customers don’t complete their purchases. Send them reminders that the product is still in their checkout and make it easy for them to finalise it.

Optimise Your Ecommerce Website for SEO

Google is regularly updating its search engine and trying to make it easier for people to find the content they’re looking for. What that means for your online ecommerce business is that you must constantly ensure your SEO strategy is still valid. You might need to review the keywords you’re targeting and update your metadata.

Optimising for SEO doesn’t always happen immediately. It can take time for the search engine to adapt to your changes. You can help influence it by adding blogs, videos and infographics to your website to help drive traffic to your store.

Prepare for Sales to Rise on Your Online Store

Before you start driving more customers to your online store, you’ll want to ensure you’re ready to handle the increase in sales volume. That means automating simple tasks and reducing the number of manual processes you do on a daily basis.

More sales also mean more parcels to deliver. Organising these packages is easy with Interparcel. With our multicarrier shipping solution, you can import orders from your ecommerce platform, manage them in one dashboard and provide customers with tracking notifications. The best part is that it’s free to use. You just pay for shipping. Open your account today and prepare for the influx of orders coming to your ecommerce business.