Klaviyo for Shopify: The Email Marketing platform to win

Why an email marketing strategy is important for ecommerce?

Some people may think email marketing is dead. But we've brought you some statistics to convince you it's still important for your online store:

• There are 3.9 billion daily email users and it's expected to rise to 4.3 billion by 2023
• Marketers who use segmented email marketing campaigns for their strategy experience a 760% increase in revenue
• Shoppers spend 138% more when reached by email vs people who don't receive email offers

When introducing email marketing practises to your strategy you can reach a large amount of people who can be potential customers or current clients. You can build an extensive database by introducing some email acquisition strategies on your website that will allow you to create an effective email marketing strategy to boost your conversions and engage your customers by building meaningful customer relationships.

If someone gave you their email it's because they want to hear from you and so the message you are sending through will be more effective than a post on Facebook. Also, if we add segmentation and personalisation to the campaign, it will be more likely to convert.

Additionally, all these practices are measurable, that means you can easily know what isn't working and quickly optimize your campaigns.

What Klaviyo offers you

Among all the email marketing tools, Klaviyo might be the answer. Its an email marketing platform that will save you time by having a wide range of automation features for eCommerce. This tool will let you personalise and automate mobile responsive emails and SMS for a very specific audience, which can be a group of customers who purchased a certain product or category, abandoned the shopping cart (where you can answer with a coupon) or converted on your newsletter.

With its drag and drop composer or prebuilt email marketing templates you can create abandoned cart emails, post-purchase follow ups, personalised product recommendations, and so much more.

In addition to the usual statistics that an email marketing platform can offer you, Klaviyo also tells you when your customers are likely to buy from you again, churn risk prediction and product recommendations so that you can think about what actions you will take to convince your customers to come back to your online store. You might consider sending them an offer or upselling the product they previously bought.

With all these features we talked about you can have complete control of the customer's journey on your online store with easy and intuitive workflows. By delivering the right email marketing strategy and having these predictions to anticipate the next purchase you will be able to deliver a great customer experience, increase sales and engage customers.

Klaviyo provides you with an easy integration for Shopify, WooCommerce, Magento, BigCommerce and smaller platforms, but it has a predominant focus on Shopify. It syncs all historical and future data for stronger marketing communications.

What are you waiting for? If you have a Shopify store, use Klaviyo and Interparcel Shipping Manager to manage your marketing and deliveries like a pro!