Optimise Your Shipping Strategy for Cyber Sales

Last year, the cyber sales hit an all-time high in Australia.

A NAB analysis showed that Australians spent over $8 billion on Black Friday and Cyber Monday, with technology and jewellery recording some of the biggest increases in revenue.

This year is looking to be even bigger. In fact, many experts are predicting the cyber sales record will get broken again. It’s great news for ecommerce owners, but it also means you need to optimise your shipping strategy to handle the customer demand.

You might have a fulfilment plan for 363 days of the year that works fine. But you’ll want to do something different for Black Friday and Cyber Monday. Before the craziness commences, implement these strategies to prepare yourself.

What are the Cyber Sales?

The cyber sales are two of the most significant shopping events of the year.

Black Friday originated in the USA but has quickly earned a permanent place on Australian calendars. It takes place on the first Friday after Thanksgiving and is when retailers and ecommerce brands slash prices on products across the store.

The fun continues the following week with Cyber Monday. Some online stores offer similar deals to Black Friday, while others will slash prices further or offer other specials like free shipping. In some instances, customers will spend more on Cyber Monday than they do on Black Friday.

Interparcel is getting into the Black Friday spirit. We have some big shipping savings for all the orders you’ll be processing during the cyber sales season.

• Use the code CYBERCP5 to get 5% off Couriers Please deliveries
• Enter the code CYBERUPS10 for 10% off UPS deliveries
• Type the code CYBERST5 to access 5% off StarTrack deliveries

This promotion doesn’t apply to pre-negotiated rates, and you can find the full terms and conditions here.

Why are the Cyber Sales Important?

Before the cyber sales started, Boxing Day was the most popular time of year to get a bargain. Today, Black Friday and Cyber Monday are bigger shopping events.

One of the most popular reasons customers shop during cyber sales is to complete their Christmas shopping early. That’s not to say that many people will buy items for themselves too. Many shoppers hold off on purchasing products until Black Friday and Cyber Monday to get a discount.

How to Optimise Your Shipping Strategy for Cyber Sales

Time is precious during cyber sales. You won’t have a second to spare. Before it gets too late, follow these five steps to keep shipping simple and uncomplicated:

1. Integrate all your ecommerce platforms and profiles into Interparcel so you can manage your orders in one dashboard.
2. Upload your product and parcel dimensions into our multicarrier shipping solution to use our Smart Boxing technology to pack multi-item orders efficiently.
3. Turn on live shipping rates to provide customers with choices at checkout and reduce cart abandonment.
4. Install the Interparcel Print Manager to get shipping labels directly from our platform instead of downloading and opening PDF files.
5. Add your logo and customise the Branded Tracking Portal with your colour scheme to inform customers where their parcel is.

The Benefits of Optimising Your Shipping Strategy

Your business is your passion. Not shipping.

Finding the time to explore the hundreds of shipping options can be overwhelming and confusing. Plus, you don’t want to spend time packing and sending orders manually, especially during the cyber sales. To scale your business, you need easy-to-use solutions that can support your operations and take them to the next level.

Optimising your shipping strategy is essential to scaling your online store. By reducing bureaucracy and manual processes, you can focus on the parts of your business that matter most to you.

Start Preparing for the Cyber Sales Today

Cyber sales are just around the corner, and shoppers are ready to spend big. In 2021, a Finder survey found that Gen Z was the most likely to purchase products. With huge consumer demand, your shipping strategy must be optimised to give customers the best experience during Black Friday and Cyber Monday.

Thankfully, getting started with Interparcel is easy. You can integrate your ecommerce platforms and accounts with just one click. It will allow you to import your orders from everywhere you sell your products and manage them in one place. Sign up for your free Interparcel account today and start optimising your shipping strategy for the cyber sales.