How to Print eBay Shipping Labels in Australia: A Complete Guide for Sellers

If you're selling on eBay in Australia, getting orders to buyers on time is just as important as making the sale. Postage labels are available to purchase directly through the eBay platform using Australia Post, making it a quick and convenient starting point for most sellers.

This guide covers how eBay postage labels work, how to print them with or without a printer at home, how pricing is calculated, and when switching to a multi-carrier shipping platform becomes the smarter move for a growing business.

Let's get into it.

What are eBay postage labels?

eBay postage labels let Australian sellers purchase and print shipping labels directly through the eBay platform, powered by Australia Post. Once your item sells, you can buy the label, print it at home or in store, attach it to your parcel, and drop it off at a Post Office or arrange a collection if you're eligible.

The main advantages are convenience and speed. Because the buyer’s address is pulled directly from their order details, there’s no need to type it in manually, and tracking information is shared with the buyer automatically once the label is purchased. The whole process happens without leaving eBay.

That said, eBay postage labels currently only give you access to Australia Post. If you need more carrier options, competitive rates across multiple couriers, or a way to manage higher volumes more efficiently, Interparcel's eBay integration gives you a lot more flexibility.

How to Purchase and Print an eBay Postage Label

The process is straightforward once you know where to look. Here's how it works step by step, based on eBay's current Seller Hub flow.

1. Go to Seller Hub and click on the Orders tab to see all items ready to be posted.
2. Select one or more sold items you want to create labels for.
3. Click "Print postage label".
4. Select your postage options, including delivery speed, packaging size, and any extras such as signature on delivery or insurance.
5. Review your label details carefully, making sure the weight, dimensions, and delivery address are all correct. Incorrect information can result in extra charges or delivery delays.
6. Choose whether to print your label now or generate a QR code. If you don't have a printer at home, the QR code options let you print your label at a participating Australia Post Office at no extra cost.
7. Purchase your label. Tracking information will be sent to your buyer automatically once the label is purchased.
8. Attach the label securely to your parcel on a flat, smooth surface, then drop it off at your nearest Post Office or arrange a pickup if you're eligible through your Australia Post account.

One thing worth noting: the older path of going to My eBay > Selling > Sold is no longer the recommended flow. eBay's current instructions direct sellers to Seller Hub > Orders, so if you've been doing it the old way, it's worth updating your process.

No Printer? That's No Longer a Problem

Not having a printer at home is no longer a barrier to selling on eBay. In April 2026, Australia Post and eBay launched a new Print in Store capability, allowing sellers to generate a QR code within the eBay platform and have their label printed at a participating Post Office at no additional cost.

Please note: The QR Code option is only available for parcels sent within Australia. It is not available for international shipments.

Here's how it works:

1. Follow the label purchase steps above, and when prompted, choose to generate a QR code instead of printing at home.
2. Take your packaged parcel to a participating Australia Post Office. Not all Post Offices offer this service, so it's worth checking with your local branch before making the trip.
3. Show your QR code at the counter.
4. Staff will scan it, print your label, and attach it to the parcel for you.
5. Your parcel is lodged on the spot, in the same visit.

This is a practical option for casual sellers, side hustlers, or anyone who simply doesn't want to invest in a label printer. It removes the friction of the home printing setup entirely.

But if you are printing at home, or thinking about upgrading your setup, choosing the right label format and printer for your volume makes a real difference to how smoothly dispatch runs.

eBay Postage Label Sizes and Compatible Printers

Label Sizes

eBay postage labels via Australia Post can be printed in two formats, but it's important to know that eBay’s print format is set to be A4 by default. If you want to print on a 4x6-inch thermal label instead, you need to change this before purchasing, as the size cannot be changed once the label has been bought.

You can choose your label format under advanced options, change it to the desired format, and save your preference. eBay will remember this setting for future labels, so you only need to do it once.

The two formats are:

• 4x6 inches (thermal label): The standard format for thermal label printers. This is the most common choice for sellers who dispatch regularly, as it prints one self-adhesive label per sheet with no cutting required.
• A4 (standard paper): If you're using a regular inkjet or laser printer at home, you can print on plain A4 paper and tape it securely to your parcel.

For international shipments via Australia Post, labels must be printed on A4 paper. You'll also need to print and attach a Customs Invoice. Our guide to printing postage labels for Australia Post covers the international label requirements in more detail.

Thermal Printers

Thermal printers are the best option for eBay sellers who ship regularly. They're fast, don't require ink or toner, and produce clean barcodes that scan reliably on courier conveyor systems. They print directly onto heat-sensitive label rolls, which means no smudging, no drying time, and no running out of ink mid-dispatch.

Most thermal printers use 4x6-inch (100x150mm) self-adhesive label rolls, which are the standard size for eBay and Australia Post labels.

Popular models used by Australian eBay sellers include:

Munbyn Thermal Shipping Label Printer

• Price Range: $140 to $270
• Where to find: Munbyn's direct website, Amazon

This is a fantastic entry-level choice for startups and boutique sellers. It does not require any ink or toner, and it prints quickly and clearly enough for all standard Australian courier networks. It is highly regarded for being very simple to set up and get running straight out of the box.

Pros:

• Very affordable initial purchase price.
• Takes standard, cheap generic label rolls, which keeps your running costs very low.
• Compact, aesthetically pleasing design available in different colours.

Cons:

• Does not come with an internal label holder, so you need extra desk space.
• The base models only offer USB connectivity, so you must pay more for Bluetooth or WiFi.

DYMO LabelWriter 5XL Label Printer

• Price Range: $320 to 380
• Where to find: Officeworks, Bunnings, Amazon

The 5XL is a direct replacement for the older 4XL model. It is a practical choice for printing clear shipping labels without needing any ink. This model features automatic label recognition, so your software always knows the label size and how many are left on the roll.

Pros:

• Prints wide shipping labels up to 104mm.
• Automatic label recognition reduces printing errors.
• Compact design fits easily on a busy desk.

Cons:

• Requires you to buy official DYMO-branded labels.
• Running costs are higher than those of printers that accept generic rolls.

Brother QL 820NWBC Label Printer

• Price Range: $290 to $615
• Where to find: Amazon, eBay

This is a fast and versatile printer that connects easily to your wireless network. It is very handy for printing custom labels directly from your mobile device. You can even print in both black and red when using specific Brother tape.

Pros:

• Fast output at 110 labels per minute.
• Bluetooth and WiFi connectivity.
• Option to print in two colours.

Cons:

• The maximum print width is 62mm, which is too narrow for standard shipping labels.
• Ongoing costs for genuine replacement rolls can be high.

Brother QL 1110NWB Wireless Bluetooth Professional Label Printer

• Price Range:$570 to $730
• Where to find: Amazon, Officeworks, Woolworths

This is a very capable machine for growing businesses that need wide-format printing. It handles standard shipping labels easily. The built-in auto crop feature is very handy if you regularly print labels generated on A4 sheets from different marketplaces.

Pros:

• Smart auto crop feature for barcode labels.
• Built-in wireless and mobile printing capabilities.
• Prints up to 101.6mm wide for standard courier labels.

Cons:

• Output is 69 labels per minute, which is slower than some alternatives.
• The initial purchase price is on the higher side.

Rollo Wireless Shipping Label Printer

• Price Range:$600 to $685
• Where to find: Amazon, eBay

The wireless Rollo is designed for sellers moving a steady volume of parcels. It connects directly to your WiFi and works with any direct thermal label brand. This flexibility really helps keep your daily running costs down.

Pros:

• Works with affordable generic label rolls.
• Easy wireless setup for printing from phones or computers.
• Automatically detects the size of the loaded label.

Cons:

• Does not have an internal roll holder.
• Requires extra desk space for an external label stack or roll.

Zebra ZD421 Direct Thermal Desktop Label Printer

• Price Range:$625 to $700
• Where to find: Barcodes Group, Label Power Australia

Zebra is an industry standard for shipping labels. The ZD421 is the direct replacement for their popular older GK420d model. It is built for reliable, heavy daily use and is ideal if you are sending a large volume of parcels. It handles all standard wide courier labels and prints quickly without needing any ink.

Pros:

• Incredibly durable and built for high-volume printing.
• Takes standard generic direct thermal labels, keeping running costs low.
• Prints at a fast 152mm per second.

Cons:

• Higher upfront cost compared to entry-level models.
• The base model connects via USB, so you need to pay more for a WiFi-enabled version.

Standard Inkjet and Laser Printers

If you're not yet ready to invest in a thermal printer, a standard inkjet or laser printer works fine for lower volumes. Print in black and white on plain white A4 paper and tape the label flat to your parcel using strong packing tape. Never place tape over the barcode or any part of the address, as even a thin strip can cause scanning failures.

To help you find a reliable machine that fits neatly into a small workspace, here are two practical, compact options that handle daily document printing with ease.

Epson EcoTank ET-1810 Inkjet Printer

• Price Range:$275 to 305
• Where to find: Officeworks, Printzone, Aussie Office Supplies

If you want an inkjet printer for bright promotional flyers, thank you cards, and basic office documents, an EcoTank is a very smart choice. Instead of using expensive traditional cartridges, it uses large refillable ink tanks. This keeps your ongoing running costs incredibly low, even when you print a lot throughout the day. The ET-1810 is a single-function machine (just printing, no scanning), which keeps its physical size very compact.

Pros:

• Very small footprint, perfect for tight desks.
• Massive savings on ink compared to standard cartridge printers.
• Wireless printing from your computer or phone.

Cons:

• Does not include a scanner or copier.
• Not suitable for printing daily thermal shipping labels.

Brother MFC-L2880DW Mono Laser Printer

• Price Range:$328 to 350
• Where to find: Retravision, Centre Com

If you are printing hundreds of black and white packing slips, invoices, and A4 courier labels every day, a laser printer is much faster and more reliable than an inkjet. This Brother model is a compact multifunction machine, meaning it fits easily into a small space but still gives you scanning and copying capabilities. The toner it uses will not smudge if a parcel gets wet.

Pros:

• Fast printing speed at up to 34 pages per minute.
• Toner prints will not run or smear.
• Includes scanning and copying features in a compact design.

Cons:

• Only prints in black and white.
• Laser toner cartridges require a higher upfront replacement cost than ink bottles.

How eBay Postage Pricing Works

When you purchase a label through eBay, pricing is based on Australia Post rates and calculated according to the size and weight of your parcel.

For flat rate satchels using Australia Post or eBay co-branded packaging, postage is calculated based on packaging size rather than weight, as long as the parcel is 5kg or under. As of 7 November 2025, Australia Post flat-rate satchel prices on eBay are as follows:

Size	Parcel Post	Express Post
XS (250g)	S (500g)	M (1kg)
$6.31	$7.25	$9.99
$8.26	$9.52	$12.51
L (3kg)	$14.48	$17.85
XL (5kg)	$17.48	$23.85

*All prices include GST and apply to Zone 1 (same capital city or major area). Prices vary for other zones depending on the destination.

For your own packaging, it's important to understand that Australia Post looks at two figures to work out what you'll be charged: your parcel's dead weight, which is the physical weight of the parcel on a scale, and its volumetric weight, which is calculated based on the space your parcel takes up rather than how heavy it is. Your billable charge will be whichever of the two is greater. This means a large but lightweight box can end up costing more than you'd expect, because automated conveyor systems measure the largest dimension on each side, including any bulging flaps or irregular shapes. The simplest way to keep costs in check is to use a box that fits your item properly and avoid unnecessary empty space. For a full breakdown of how this works and how to pack smarter, read our guide to volumetric weight calculations.

Tips for Labelling Your eBay Parcels Correctly

A label that can't be scanned is one of the most avoidable causes of delivery delays. Here's what to keep in mind before you hand your parcel over:

• Place the label on a flat, smooth surface: Attach it to the flattest part of your parcel. Avoid placing it over a seam, corner, or bubble wrap where it can fold or lift.
• Never cover the barcode: Don't put tape over the barcode area or any part of the address. Even a thin strip of tape can cause scanning failures.
• Remove old labels from reused boxes: Any old barcodes or addresses must be fully covered or removed before attaching the new label.
• Check all details before purchasing: Once you've bought the label, you cannot change the address or weight. Double-check everything before confirming.
• For Express Post: If printing in black and white, Australia Post requires you to add their yellow Express Post mini-labels or tape to the parcel. This ensures it's sorted correctly through the Express Post network.
• For international parcels: Print your label on A4 paper and include your Customs Invoice in a clear plastic pouch, stuck to the outside of the parcel. These pouches are available for free at any Australia Post Office. For more details, read our guide to printing Australia Post labels.

Manage Your eBay Labels With Interparcel's Shipping Manager

If you're dispatching more than a handful of orders a week, jumping between eBay and Australia Post to manage labels one by one adds up quickly. That's where Interparcel's Shipping Manager comes in.

When you connect your eBay store to Interparcel, your sold orders are automatically imported into a single dashboard. From there, you can book shipments, generate labels, and manage your entire dispatch process in one place, without having to open eBay, log into Australia Post separately, or download and print files one at a time. If the same seller has two or more orders going to the same person, you can also merge those orders within the Shipping Manager into a single shipment, saving on packaging costs and reducing unnecessary handling.

For label printing specifically, Interparcel's Print Manager lets you print labels for multiple eBay orders in a single click, directly to your printer. It supports A4 sheets, four-up A4 label sheets, and thermal 6x4 labels, so it works with whatever printing setup you already have. No PDF downloads, no extra steps.

If you already have a MyPost Business or eParcel account with your own negotiated Australia Post rates, you can connect it directly to Interparcel and keep those rates while gaining access to the full Shipping Manager workflow. You get your existing pricing plus a faster, more organised way to get labels out the door.

Automate Your eBay Shipping With Interparcel

Beyond label printing, Interparcel gives growing eBay sellers a set of tools that removes manual work from the fulfilment process entirely. Here's what's available once your store is connected.

Access More Than One Carrier

eBay's built-in label system gives you Australia Post only. Through Interparcel, you can compare and book across more than 16 carriers in one place, including FedEx, DHL, UPS, Aramex, and more. That means you can choose the best option for each order based on price, speed, and destination rather than defaulting to one provider every time.

Merge Orders

If a seller has two or more orders going to the same person, Interparcel lets you merge those orders into one single shipment with one click. Instead of sending multiple boxes to the same address, you can consolidate everything into one parcel, saving on packaging costs and reducing unnecessary handling. It’s a small feature that makes a noticeable difference when you’re shipping at volume.

Rule Manager

Rule Manager automatically assigns the right courier and service to each order based on rules you define, such as weight, destination, product type, or order value. Once your rules are set, every new eBay order that comes in is allocated to the right carrier automatically. No manual decision-making for every shipment.

Smart Boxing

Smart Boxing calculates the most efficient box size for each order, so you're not paying for empty space or getting caught out by volumetric weight charges. It's a small detail that adds up quickly when you're shipping regularly.

Branded Tracking

Branded Tracking gives your buyers a tracking page that carries your brand, not just a generic courier page. You can customise it with your logo, colours, and even promotional banners. It's a straightforward way to improve the post-purchase experience and keep customers coming back.

More Options for International Shipping

If you're sending eBay orders overseas, eBay's built-in system covers Australia Post international services. Through Interparcel, you also get access to FedEx Express, DHL, UPS, and Asendia, which can offer more competitive rates for heavier or time-sensitive international shipments. For a full overview of what to prepare when shipping overseas from eBay, read our international shipping on eBay guide.

Not sure which setup suits your current volume? Our shipping experts can walk you through it. Book a free call or get in touch with our team, and we'll help you find the right fit.