LinkedIn is the main social media platform created to build professional connections and increase your visibility as a business, in other words, increase brand awareness within your market. Having a business LinkedIn page will help you develop connections with your providers, or find others, and meet new potential customers. It's also a platform full of entrepreneurs and new businesses where you can start your social networking.
Being present on LinkedIn not only helps create more opportunities within the social network, but also gives you more visibility on search. Your company page on LinkedIn is a place where you can tell your brand's story, talk about what you do, how you cover your customer's needs and what sets you apart from your competition. You're already an expert in your field so by sharing or creating content, you can build trust and authenticity within your connections.
Here are 5 tips to increase brand visibility and create connections on LinkedIn for both B2C or B2B ecommerce:
1. Optimise your LinkedIn profile
The profile image for your company page should be your logo however, you can upload a cover photo that will give your connections an idea of what you do or what your products are.
Write an 'About Us' section. Tell your connections who you are, where you are based, what you offer, your values and how they can contact you. In this section it's time to put in practise your ability to use keywords. Discover how your customers find you, what they ask for and add these words to your company description. Use the same keywords for the 'Specialties' section, it will help you appear in a better position when a user looks for your services.
Add your website, links to your social media accounts and videos to make your profile more engaging and support your other social media profiles.
Ask your employees to add the company page to their professional experience, so it will show how many employees you have and who they are. This gives a sense of transparency to your brand. Also, they can help you make your company grow by sharing your posts to their connections and participating in groups.
2. Know your audience
Whether your goal in LinkedIn is to find potential customers or providers, you need to know them. Search for them and ask yourself why they are on LinkedIn, how they can help you and how you can help them. Then you will have a better understanding of the content you need to post, who you need to interact with and how to message your audience when asking or offering services.
3. Be active
Post, comment and create content. These 3 things will help you boost your visibility on LinkedIn positioning yourself as an opinion leader. It will give more credibility to your brand.
4. Interact with others
Connect with people, add 5 people per day to your connections to slowly create your network. Message people you are interested in, people or companies you think are relevant to you. You don't need to limit your messages to offering your services, you can send a post that you think they might be interested in. Messaging is a good leading generation tactic for any business.
5. Participate in groups
LinkedIn groups are a great place to establish yourself as an expert. Groups will help you find your target audience and will allow you to connect with them. You can share content, comment and discuss current highlights of your industry to help increase your company reputation. You can post and comment from your personal profile, which already represents your company, but from your business page you can only create the group to generate this networking environment.
These best practises for LinkedIn will help you increase your visibility in the network and find new opportunities for your business. Are you following us on LinkedIn? Follow us here.
Facebook
Twitter
Instagram
Linked In
YouTube