Is Packaging Design Important?

There's a saying that it's what's on the inside that counts.

But does that apply to packages?

You might not give a second thought to the coloured envelopes or boxes you use to pack your products. It's simply a means of getting it to your customer as quickly as possible and without any damage.

However, packaging design can offer more than just protection from courier vans. It's another way to showcase your brand and create a unique, memorable experience for your customers.

So should you invest in your own custom-design packages? Let's see just how important it is.

What Can Packaging Design Do for Your Business?

It's true. Buying plain envelopes and boxes is often the cheapest way to go. When dollars and cents count, you're going to be looking to the option that doesn't require a significant investment. However, it's still worth considering custom packaging designs. It might cost you a little bit extra, but the rewards can be much grander.

Makes an Impression

We all get excited when we see a package sitting on our doorstep, we're ecstatic that our product has finally arrived!

You can build upon this excitement by taking the guesswork away from who the package is from. Packaging design allows it to stand out amongst the other mail and give the buyer the impression they've bought something from a premium and reputable company.

Enhances Your Brand Identity

Your brand is more than just some colours and a logo. It's the story of your company and what your stand for. It also applies to the customer journey and the experiences they have when they interact with your business. That includes when they receive a package from you.

After navigating their way through your website, your customer will begin romanticising what it will be like when the courier drops off the product. You can fulfil this fantasy through a creative packaging design that matches your brand promise.

Creates Loyalty with Customers

Experiences matter. You need to create a unique and satisfying journey for every customer that interacts with your business. It doesn't necessarily mean going overboard with treats or freebies. It could just mean providing lightning-quick delivery and stunning packaging design.

Your customer will remember the first time they get one of your packages. They might not think twice about a box that looks like every other one. However, they will remember the custom-designed one, which will be important when they return to purchase more of the same item.

Marketing Benefits

Unboxing videos are huge on YouTube, Instagram, and Facebook. The host's excitement as they unwrap their products is like watching a child on Christmas lose their mind when they get a Nintendo Switch.

Attractive packaging design will no doubt get highlighted in these unboxing videos. It's great PR for your brand and could result in a surge in sales and new customers.

How to Create Custom Packages?

Fortunately, creating custom packaging is relatively easy. Several websites will allow you to upload your business logo and design envelopes, containers, and boxes. The most important aspects to consider is the size of the products you sell, the functionality of the package, and how it will look to the buyer.

For your design, you should try to keep it simple. Make sure your logo is present and prominent. You should also consider a colour scheme that matches your brand identity. Try to avoid small text as well. You'll want to go with a font size between 6 and 10 pt. It needs to be readable to the courier to ensure it arrives at the right home.

Is Packaging Design Worth it?

Custom packaging designs can seem like a lot of work and potentially a lot of money. However, when executed right, it can help enhance your brand identity and create an experience for a buyer that will improve the chances of them returning to the store time and time again.

There are also potential marketing benefits. If an influencer or YouTuber films an unboxing video, then your packaging design will be on full display for the world to see. So while it's a lot of work, custom packaging design can help set you apart from your competitors and is something worth considering for your business.