6 Hot Tips to Go Viral in 2022

Every day, brands are battling for the attention of their target market.

But there is one way that's guaranteed to get eyes on your business and people talking about you, and that's by going viral.

To go viral in 2022, you need a combination of detail, strategy, and a little bit of luck. Sure, some content explodes which defies explanation, like a grumpy cat or someone putting an ice cube on top of some rice before heating it up. But there are also other examples that have been carefully planned out to get the desired outcome.

So if you want to go viral in 2022, use these tips to increase your chances.

1. Create a Hook

One of the most critical steps to go viral in 2022 is to find a way to hook your target customer. You'll need a heading or caption that will draw people in. It should be something specific, actionable, and that will elicit a response from the individual.

You also need to ensure that your content delivers on the promise. If you're telling someone how to do something or offering information they don't know, your post needs to include it. If it doesn't, you may go viral for the wrong reasons.

2. Make it Shareable

For your content to go viral, you need to make it easy to share. Most social media platforms allow users to send posts within it as well as across other apps. But if you're posting your material on your own website, then you need to ensure readers, viewers, or listeners can get it to their friends or family with ease.

You should also allow people to comment. Not only is this a good indication of your content going viral, but it also makes it easier for it to appear on more people's social media feeds.

3. Keep it Visual

Did you know one of the most popular types of shared content is infographics? It can take complex topics and make them easy to understand quickly. This concept is why short videos have begun exploding. Whether you use TikTok or Instagram Reels, the chances of going viral increase if you're using a visual medium.

Static images also work. When combined with a strong headline or caption, they gain the viewer's attention and stop them from scrolling further. If it generates an emotional response, such as laughter, it's more likely to get shared.

4. Don't Make it Too Long

You don't see a lot of long-form articles or essays going viral. Your content must be short, to the point, yet highly impactful. For short videos, 30 seconds to a minute is the ideal range.

If you're creating an infographic, then keep your word count down. Less is more, and it's much easier to keep it neat if your text is brief. The reader should be able to scan the image and get the gist of it without having to read every single sentence.

5. Connect Emotionally

When you make your reader or viewer feel something from your content, the individual is more likely to share it with their friends, family, or social media feeds. The key to going viral in 2022 is to choose what emotion you want to generate.

Studies have shown that the feeling of awe is the most likely to inspire people to share content. Amusement and laughter are the next most common. However, it should also match the emotions of your target customer. That's how you will build a connection and hopefully turn it into a relationship.

6. Understand Your Audience

The most essential step in creating viral content is defining the audience you're trying to attract. You need to understand their pain points and determine what they actually care about. Otherwise, your posts could be a complete miss, no matter how clever they are.

Take a look at what your competitors are doing, run surveys for feedback, and monitor website traffic using analytics tools. This information will help you focus your energy on creating something that will resonate with your target audience.

How Viral Marketing Helps Your Business Almost everyone creating content online wants to go viral, which is why it's getting more competitive on social media platforms. It might seem like a daunting task to construct something for the masses, but it doesn't have to be.

To go viral in 2022, you need to use the same strategy you do with your business. Focus on the needs and emotions of your target audience by creating something compelling that speaks to them. If you keep it short, to the point, visually appealing, and shareable, then your chances of getting more eyes on your products will increase significantly.