How to Prepare for EOFY Sales

The end of financial year sales are upon us.

It's one of the biggest shopping events of the year as stores slash prices and offer exceptional deals to the masses. The end of financial year sale is not an activity to be taken lightly. There is a lot of planning involved to ensure new and returning customers get the absolute best experience possible when purchasing from your online store.

Whether it's your first EOFY sale or an annual event that you're familiar with, make sure to run your eye over this guide to ensure maximum success this year.

Choose Your Offer

The best place to start is planning out what you will offer during the EOFY sale. What products are your top sellers, and what do you need to get rid of? You should also consider offering exclusive offerings for subscribers to your newsletter or loyal fans.

If you can't afford to reduce your prices, there are other options. You can include free gifts with certain purchases, offer discounts by bundling items or provide free shipping. Be sure to review what worked last year and what didn't and make adjustments to improve your outcomes.

Create Content That Stands Out

While an EOFY sale can be an outstanding shopping event for your store, you have to remember that every single other brand will likely be running its own promotion. That means you will need to create social media content that stands out from the crowd.

The goal is to make it fun, entertaining, and, most importantly, interactive. You should also try to prepare as much content as you can before the increase in activity. Get some posts and stories ready to go, and try to have Facebook or TikTok Live events planned where viewers can ask you questions and interact with your brand.

Test Your Website

One of the most essential steps in preparing for EOFY is ensuring your website can handle the increase in traffic. Schedule some time to test your site speed and make your purchase journey as smooth as possible. Take a look at your cart abandonment stats and see if there is an opportunity to improve the experience.

You also need to ensure that your website and purchase journey are mobile-friendly. The number of people buying off their devices is rapidly increasing. If your customers can't easily buy your products off their phones, then they will find another store that will cater to this need.

Prepare Your Customer Service Team

Buyers during the EOFY sales will have a lot of questions, so you should prepare your customer service team for an influx of enquiries. Provide them with some templates for the most common questions and utilise automatic responses to let shoppers know when they can expect a reply.

If you don't have a team, then consider updating your website with an FAQ page. Make it easy for customers to self-serve and find all the answers to their questions. You can also use a chatbot to respond to queries. These are easy to implement and offer 24/7 support to buyers.

Utilise a Multicarrier Solution

To guarantee that your customers continue to buy products from your online store, you need to ensure that they receive the parcels in a timely fashion. With the world experiencing supply chain issues and many courier services including a fuel surcharge in their pricing, you want to avoid using a single carrier to deliver your products.

Implementing a multicarrier solution offers many benefits. It reduces the risk of delays in orders due to supply chain issues or courier staff shortages resulting in negative customer experiences. The added flexibility also means that your customers can choose what suits them best. They may want to pay extra to receive the item sooner or be happy to spend less and wait longer.

The Interparcel Shipping Manager is a multicarrier solution that can help you fulfil orders during EOFY sales. You can get started in three simple steps. Log into your Interparcel account, connect your ecommerce platform, and import your orders. The best part is that the Interparcel Shipping Manager is free to use for all our customers: