New Year’s Resolutions for Your Online Store

Do you make new year’s resolutions?

It might be to improve your health and wellbeing. Maybe it’s to book that holiday to your dream location finally. For some, it’s to watch every episode of Game of Thrones so they can join in on the conversation at work.

But have you ever tried setting new year’s resolutions for your ecommerce store?

You might have a long list of tasks on your to-do list that you never seem to get around to. The new year is the perfect time to prioritise them for your small business. If you’re unsure which goals you should move to the top of your list, consider these.

5 New Year’s Resolutions for Small Business Owners

It can be tough to think of a new year’s resolution that will benefit your ecommerce store. If you want to choose goals that will make a difference for your business, make these a priority.

1- Reduce Manual Processes

One of the most popular new year’s resolutions is to spend more on the things that matter most to you and your business. One of the ways to achieve this is by reducing manual tasks. For example, do you scour the internet in search of the best price for shipping parcels? Copying and pasting all your orders into websites can take hours.

Interparcel lets you import your orders from all your ecommerce platforms with one click. You can then manage them in a single-view dashboard, choose a courier service and pay for the shipping. You can use the extra time to build your social media presence or spend time with friends and family.

2- Improve Your Sustainability Practices

The 2022 Inside Australian Online Shopping Habits reported that three in four Australians consider sustainability when they shop online. If you haven’t started thinking green, you might want to start in the new year.

You might want to switch to eco-friendly packaging materials or choose a courier service that delivers parcels with electric vehicles. Another idea is to activate Smart Boxing. Once you upload your packaging and product dimensions to Interparcel, our algorithm will tell you the most efficient way to pack your orders. It will reduce wastage and lead to better outcomes for the environment.

3- Refresh Your Website

Has it been a while since you updated your own website? Maybe you need to review your SEO strategy or optimise your business for mobile devices. Google Analytics can provide valuable insights on improving your search engine results and reaching your target audience.

But there are other metrics to consider. According to research from Baymard Institute, a good cart abandonment rate for desktops is 70%, and mobile is 86%. You should turn on live shipping rates if your numbers are higher. It provides an estimated delivery time and the best price for delivery from your preferred courier providers.

4- Become a Better Communicator

Customer relationships are critical whether you’re a new business or a larger organisation. You must regularly communicate with your clients whether or not you’re shipping parcels to them. This year could start an email marketing campaign to keep connected with shoppers or find better ways to keep them updated on their delivery.

The Branded Tracking portal lets your customers know where their parcel is at all times. From the moment it leaves your business to when it arrives on their doorstep, they will be kept informed of every stage of the shipping. You can even opt-in for delivery notifications for your customers.

5- Review Your Shipping Strategy

One of the best new year’s resolutions you can make for your business and customers is updating your shipping strategy. It’s a good practice to review it every few months to ensure you’re meeting your client’s delivery needs. If you didn’t switch to a multicarrier shipping solution in the past year, you should in 2023.

There are many benefits to reviewing your shipping strategy, optimising it and implementing a multicarrier shipping solution. Some good reasons include the following:

• It can identify manual tasks you can automate
• Finding efficiencies can help you scale faster
• You’ll reclaim time in your day for more important tasks
• There are opportunities to find cost-savings that you can reinvest into your business
• You de-risk your store by having access to multiple couriers who can deliver parcels

Use the Right Tools to Achieve Your Online Business Goals

You don’t need to tackle your new year’s resolutions alone. Some suppliers can help grow your business and provide better customer experiences. You want to make sure they’re easy to use and cost-effective so that you don’t have to create another resolution to achieve.

Not only is Interparcel free to use, but it can integrate seamlessly with your ecommerce platforms and profiles with one click. Our features like Smart Boxing, Branded Tracking portal, and Live Shipping Rates can help scale your business and support your dreams. Sign up today to get a head start on your new year’s resolution.