What makes a good business name?

A good business name is hard to get right, it isn't simply something that looks cool on your business card or is fun to say. Also, it isn't good because you like it. It's good on the grounds that it conveys something to customers and resonates with them.

The right name can be your most valuable asset. It is the way customers identify you, remember you, discuss and compare you!

It can certainly be a daunting task. How do you find a name that is the perfect balance of catchy, memorable and available?! (Yes it needs to have an available URL as well as all the other factors).

Depending on the amount of time and effort you are willing to put in, it could be creating the future success of your company.

Do you use a quick name generator tool or sit down for a brainstorming session that will produce drafts upon drafts? Whichever works for you, we have some tips and tricks to help you along the way.

Why is your business name so important?

You can't have a business without a name and it's hard to get this right the first time. It's normal for companies to go through a few phases of names when they're perfecting their product or service. Even Google went through a number of rebrands, the first name being 'Back-Rub'. It's a process!

But having a name that is meaningful to you, that represents your business and values is important. It will be the topic of conversation between friends, mentions on social media and something you will work on for years to come.

What makes a business name good?

While there is no magic formula to what makes a business name good. There are some common traits that make a brand name easier for people to remember.

Ideally, your business name should be:

Meaningful: It communicates your brand values and conjures up an image and positive emotions.

Unique: You want a distinctive name that stands out from the crowd.

Accessible: People can easily say it, spell it, or Google it.

Available: You are able to purchase the domain, trademark it and "own" it.

Scaleable: Your name should be able to grow and adapt with your company, when creating a name you should keep in mind that you might want to expand from your current products or industry in the future.

Visual: You can communicate it through design, including logos and colours.

These are useful criteria to help you narrow down names, but there is really one question to determine whether a name is successful - does it resonate with people?

Branded traffic with Interparcel.

Once you have that perfect name, you can begin creating a branded tracking dashboard for your customers.

All our business customers can claim a branded tracking portal free of charge. We only ask that you send at least 5 parcels a month to keep your portal active.

You can find out about the benefits of Branded Tracking here.