Tracking your parcels

How branded order tracking can increase retention and revenue

9th April 2021, 5:05am in Services by Shauna Mulholland

Normally, if a purchase is made through a site, customers are sent to the carriers order tracking page. These pages are usually full of marketing on behalf of the carrier, this includes their logo and links to their website. Your customer will be opening their shipping confirmation over and over to check the progress of their product, and it is the carriers logo they see.

With Interparcels branded tracking, your customer will receive a customised link which has your logo and a promotional banner on your page. This can be another opportunity to connect with your customer and develop their brand loyalty.

Upselling and Cross Selling

One of the best ways to convert a first time buyer into a repeat buyer is up-selling or cross selling your products.

Have you ever noticed when you receive a confirmation email from Amazon, on your shipping confirmation they include 'Customers also liked…'. According to research by Forrester, this type of product upselling can equate to 10-30% extra revenue.

With Interparcels Branded Tracking page you can add a promotional banner that can include promotional discounts, up-coming events or new products.

Seamless brand experience

Your customers want a seamless omni-channel experience from start to finish. Ensuring your tracking page has the visuals and colours of your brand will help create this. We have created our branded tracking portal with SME's in mind, empowering you to design your own tracking page. This includes your logo, brand colours, a promotional banner and a custom URL.

This allows you to keep your brand in the forefront of your customers minds when they are tracking their order. Creating a seamless branded experience from start to finish.

Builds trust

Not knowing where a product is after purchase can be the source of anxiety for many. With Interparcels Branded Tracking page, your customers will be able to have live updates on the whereabouts of their orders.

This will reduce calls to your business and create a great shopping experience for your customers.

How to use our Branded Tracking

1. Ensure you have created a Interparcel User Account

Whilst hovering on the 'My Account' drop-down arrow, select 'Business Tools'

2. Select 'Branded Tracking'

Interparcel's Branded Tracking portal

This area will now be your new Branded Tracking portal free of charge

3. Activating your tracking URL

When you first visit the Branded Tracking portal you will need to activate your URL by adding your company e.g. ''.

This will be the subdomain link that you will send to your customers to access tracking information

4. Adding your company logo

Here you can upload your business logo so that your branding is present throughout the entire tracking process

5. Enter your company name

Pop in your brand name so that your customers won't forget who's providing them with this excellent tracking tool!

6. Customise colours

Customising brand colours

You can fully customise the header and order status background, as well as the order status font and the map line colour.

7. Add a banner image

As a little extra, you can also add a banner image and it will be displayed at the bottom of the tracking page

8. You're ready to track!

Sit back and admire your wonderful, new branded tracking portal that your customers will love!

Setting up shop with Interparcel

Having a user account with Interparcel enables you to access all of these excellent features that are proven to help businesses of all sizes thrive! When you set up an account with Interparcel you benefit from:

  • The widest range of online courier services
  • Access to Australia based Customer Service Centre
  • No subscription fees for using our shipping services
  • Save card details, preferred services and use our prepay option
  • Access our Shipping Manager and eCommerce Integrations
  • Parcel Presets to save time when sending
  • Use our 'Return Parcel' and 'Send Again' actions to simplify shipping
  • Unlimited no-cost label printing options

Stay connected

By listening to our customer's needs we developed our Shipping Manager to make processing large orders and handling multiple sets of customer details easy. We've partnered with all the biggest and best eCommerce platforms such as BigCommerce, WooCommerce, Shopify, Etsy, eBay, Magento, and more.

No matter where you sell, Interparcel can pull all of your order information into one neat area, provide you with address labels, discounted shipping services, and now branded parcel tracking! We know that customers love choice, so by using our Shipping Manager to integrate your eCommerce store, you can offer them special services like Same Day, Standard, Express and International delivery.

If you're interested in getting started with Interparcel, please do not hesitate to contact us on here.

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