Top Tips for Writing Product Descriptions

Are you looking for new strategies to increase your sales conversion?

You might be spending tons of money on marketing to get more visitors to your online store, but you're not seeing the conversions you're hoping for. The issue might not be the audience you're targeting. The problem could be that your product descriptions aren't connecting with your customer.

One of the biggest mistakes many online stores make is using the product description to describe the item and its features. This approach doesn't give the reader an understanding of why they need it or the problem it will solve if they buy it.

There are no special tricks or hacks to writing good product descriptions. But you can use these tips to help you increase your sales conversion and grow your online store.

How to Write Good Product Descriptions

While there is a saying that a picture is worth a thousand words, you still need to accompany your images with quality product descriptions to convince shoppers to buy your items. Before hitting the publish button, make sure you've implemented these expert tips to give you the best chance of converting them.

Right Words vs Wrong Words

You'll naturally want to implement keywords into your product description so people can find your product on search engines. However, you'll also want to include some influential phrases to persuade buyers to add the item to their cart. Some of the best ones to use are:

• Sensational
• Miracle
• Magic
• Amazing
• Introducing

There are also some you should avoid as well if you can. Examples of wrong words are:

• Market-leading
• Ultimate
• Innovative
• Breakthrough

These words have become generic due to being overused in descriptions. Unless you can describe why your product is innovative or demonstrate how it's market-leading, you should keep it out of your copy.

Talk About Benefits, Not Features

The easy way to write a product description is to list the specifications and features. However, this approach is unlikely to connect with your audience unless they are an expert like you. Instead, you want to highlight the benefits the customer will receive when they receive your item.

For example, if you sell T-shirts, then you want to describe the benefits that are important to the buyer. Most want to know if it's going to feel comfortable to wear, is durable enough to survive one wash, and is the right type of fit. Describe the feeling of what it's like to wear it and how it will make them look when they're showing it off to friends or family.

Make it Easy to Scan

Unfortunately, not every single visitor to your online store will read your product description word for word. They're more likely to scan through it and look for the important parts relevant to them.

Try to keep your product description to three sentences at a maximum. Add in some bullet points underneath so they can easily digest the benefits and decide quickly whether they want to continue with their purchase.

Always Keep Your Audience in Mind

The ultimate rule you can't forget is always keeping your audience in mind while writing your product description. Take the time to understand their pain points, learn about the benefits that are important to them, and find out how they like to be spoken to.

These insights will help you connect with your target market. You may want to inject some humour into your product description or use specific phrases or slang that are common within your niche's community. The more you can incorporate this language into your website, the more likely visitors will turn into customers.

The Benefits of Writing Quality Product Descriptions

Your product description helps educate your customer on the item they're buying. It offers information that they can't get from the images on display. When done right, you will see a reduction in customer service enquiries, return requests, and an increase in conversion.

Well-written product descriptions also help connect the customer with your brand. If your item solves their problem or provides value to their lives, they are more likely to return and tell their friends about your business. The result is that you can start to scale your ecommerce brand and turn your side-hustle into a full-time career.

Want more tips on how to improve your online store? Head over to our blog for more advice on how to take your ecommerce business to the next level.