Unlock the Secrets to Success For Amazon Prime Day 2023

Did you know over $12 billion was spent on Amazon Prime Day in 2022?

Year after year, more and more customers are jumping on the world’s largest ecommerce company’s website to score deals on everything from gadgets to clothes and everything in between.

Prime Day 2023 is right around the corner, and now is the perfect time to prepare your Amazon store for this epic ecommerce event. If you’re new to the platform or if this is your first attempt selling on Prime Day, here’s everything you need to know to ensure it’s a roaring success.

When is Amazon Prime Day 2023?

Amazon has officially confirmed Prime Day 2023. The shopping event will kick off at midnight on July 11.

But when does Amazon Prime Day end? You’ll have until 5 pm on July 13 to enjoy the rewards that come with this annual ecommerce event.

What is Amazon Prime Day?

This special shopping day is an exclusive offering for Amazon Prime members. That means customers must sign up for a membership to access all the deals available.

The good news is that Amazon offers a 30-day free trial to new subscribers. They can take out a membership, go shopping and cancel it if they don’t plan on using any of the other benefits like Prime Video.

What Types of Businesses Benefit From Prime Day?

All types of online stores benefit from taking part in Amazon Prime Day. In 2022, customers from around the world bought over 300 million products. That’s close to 100,000 items sold every minute.

How Do Ecommerce Owners Benefit From Prime Day?

Amazon Prime Day presents a fantastic opportunity for businesses to thrive. These are just some of the benefits that participating in this sales event can bring:

• Increased sales: Millions of shoppers worldwide rush to Amazon during the 48-hour Prime Day extravaganza. Taking part in this event can result in a significant boost in revenue and profitability.
• Improved visibility: Amazon goes all out to promote Prime Day, generating substantial buzz before and during the event. By participating, your products gain enhanced visibility and attract a wider audience, potentially leading to an influx of new customers.
• Enhanced brand recognition: By offering competitive deals and promotions, you can establish your brand's credibility and build trust with shoppers. This can pave the way for long-term customer loyalty and growth.
• Competitive advantage: Prime Day 2023 is an opportunity to provide enticing deals and promotions to lure shoppers away from competitors and position yourself as the preferred seller.
• Access to Amazon's marketing tools: As a Prime Day participant, you gain exclusive access to Amazon's suite of marketing tools and resources. Sponsored product ads, lightning deals, and other promotions are also available, allowing you to maximise visibility and drive sales during this ecommerce event.

What Type of Deals Can You Offer on Prime Day?

There are several ways you can participate in this sales event and provide the best Prime Day deals to customers. Some of the most common include:

• Lightning Deal: A limited-time promotion that is time sensitive. They often last 4-12 hours or until the item is sold out.
• Prime Exclusive Discount: A deal offered only to Amazon Prime customers. It will display your regular price crossed out, the discount amount next to it and a percentage of the savings.
• Coupons: Another option is to add your own discount to products in the form of coupons. The deal will display as a green tag next to the price letting customers know it’s on sale.
• Prime Day Deal: Within the Amazon dashboard, you will see recommendations from the platform for products eligible for official Prime Day Deals. The higher the discount, the more likely it will rank high in search results and end up on the Amazon Deals page.

How to Start Selling on Amazon

Registering your business on Amazon is easy. You can be up and running in four simple steps.

1. First, register as a seller on the Amazon Services page.
2. Complete your profile.
3. Input your business information, including name, address, website and contact details.
4. Start listing your products.

If you're looking to learn more about how you can start selling on Amazon, we have a full blog post that goes into deeper detail.

How to Prepare for Amazon Prime Day 2023

Preparing for Amazon Prime Day 2023 takes a little more time and effort. Use these tips to maximise your opportunity to ensure a successful sales event.

Plan Ahead

Take the time to review your previous Prime Day performance and set goals for this year. If this is your first time participating, consider what is realistically achievable. Take a moment to create a marketing plan, deciding which products to feature and how to promote them effectively.

Optimise Your Listings

Use targeted keywords in your titles, descriptions and bullet points. Enhance your listings with appealing images and informative videos highlighting your products' features and benefits.

Choose Your Discounts and Promotions

Make sure your prices are competitive and attractive enough to draw attention. Consider offering bundle deals, free shipping, or other promotions that differentiate your products from the competition.

Boost Your Advertising

Utilise Amazon's advertising options to drive more traffic to your product pages. Sponsored Products and Brands can increase visibility and drive sales during Prime Day. Consider using these tools to reach shoppers actively searching for products like yours.

Ensure You Have Sufficient Inventory

Utilise Amazon's inventory planning tools to manage your stock levels. Being well-prepared helps you capitalise on every opportunity.

Enhance Customer Service

During Prime Day, customers may have questions or concerns about their purchases. Be responsive and provide timely support. Consider allocating additional staff or seeking help from an Amazon consulting agency to handle the influx of inquiries.

Sell on Amazon Prime Day 2023

Amazon Prime Day provides a valuable opportunity for ecommerce owners to promote their products and increase brand awareness. Over the course of two days, billions of dollars are spent, making it a potentially lucrative event.

If you're looking to expand your revenue streams this year, participating in Amazon Prime Day can be a great opportunity to explore. Take advantage of this event to effectively showcase your products and leverage the increased customer engagement during this period.