Why You Should Provide Postal Tracking Information

Do you provide your shoppers with postal tracking information?

Your job isn't over once the buyer has finalised their purchase. You might think this is the responsibility of the courier company. But your customers will associate the delivery experience with your brand, and it can be a deciding factor if they shop with you again.

According to multiple reports and research, your customers will want to know when their order will arrive so they can plan appropriately. It's even more critical for parcels that will take several days or weeks to deliver.

But these aren't the only reasons why you should provide customers with postal tracking information. There are many advantages for your customers and your business. Here are just some of them.

The Benefits of Providing Postal Tracking Information

Your post-purchase experience is just as vital as your buying journey. Customers want to be kept in the loop from the moment their order leaves your premises and arrives on their doorstep. If you can meet their expectations, there are several advantages you can expect in return.

Improved Customer Retention

With third-party cookies getting phased out, many ecommerce brands are turning their focus to retaining the customers they have. One of the approaches is providing an exceptional post-purchase experience, which includes giving shoppers access to the postal tracking information.

They can self-serve and learn when their parcel has been booked for pick up, is in transit, out for delivery, and reached its final destination. The customer can also opt for notifications instead of constantly refreshing the page or hunting down the original email with the tracking information.

Reduction in Customer Enquiries

One of the most common enquiries your business might receive is the question of where a parcel is. There could be multiple reasons why they haven't received it yet. It could be stuck in transit, or the courier company has had staff shortages resulting in delays. But it is up to you to relay this information to your customer.

When you provide buyers with postal tracking information, they can complete their own investigation. They can see every step of the delivery journey. While the customer may get upset their parcel is delayed, they will be happy with the visibility as it allows them to plan ahead and ensure they're available to receive the order.

Opportunity to Re-Market

You need to send your customers to a destination so they can find out where their parcel is. When you're in control of the page they're viewing, it's an opportunity to engage with your buyer through promotional banners that could improve your chances of repeat business.

When you use your own postal tracking solution, you can control the entire post-purchase experience. It could be simply providing the necessary information the shopper wants to know, or you can include exclusive codes or offers that they can use the next time they buy from you.

How to Provide Postal Tracking Information

But there is a better alternative that doesn't require you to build a new webpage or install an additional plugin. The Branded Tracking Portal can be customised to match your brand and colour scheme. All you need to do is turn on the email notifications option and our platform will advise your customer that their parcel has been dispatched, so they can stay up to date on the status of their order. You can even display promotional banners to entice your buyers to make another purchase.

The best part is that Branded Tracking Portal is included with the Interparcel Shipping Manager, which means it's free to use. Head over to this page to find out more about it and how you can start using it today.