How to Position Your Online Store for Growth

20th May 2022, 7:07am in Business by Laura Hurtado Isalt

Are you ready to take your online store to the next stage?

Maybe you've had a successful launch and started to receive a steady stream of orders. But now, you want to scale and grow your online store so you can make it a full-time career.

However, if you want to get more eyes on your online store, you need to ensure it's ready to convert browsers into customers. You also need to learn how to manage your workload more effectively. This means having the right software and support in place so you can continue to exceed buyers' expectations.

Are you ready to prepare your online store for an increase in demand? Use these tips to position yourself for growth and give yourself the best chance of success.

Ensure Your Online Store is Mobile-Friendly

Multiple studies are highlighting the growth in online shopping on mobile devices. It can be through social media platforms or direct from websites. Regardless of where customers choose to buy, you need to ensure your online store is optimised for mobile devices.

Test your website on smartphones as well as tablets and design your interface so that it's easy to view products, read product information, and purchase an item. You should also assess the functionality when customers come from sources like social media platforms. Make sure the load times are fast, and there are no bugs restricting people from buying your products.

Prepare for Questions

When your online store starts growing, you'll notice an increase in customer enquiries. It could be questions about the products or requests for updates on delivery dates. To prepare for this influx in queries, you should incorporate software or update your website, so you're not spending your entire day responding to messages.

You can install a chatbot to answer most of your common questions. Many offerings don't require any technical knowledge and can seamlessly integrate into your website. Alternatively, you can create FAQs so the customer can find the information they need on their own.

Simplify Your Shipping Process

As you start to receive more orders, you'll find that you won't have time to manually enter the details of each purchase into a courier's website. You also won't have minutes to spare to look for the best price or the quickest delivery option.

Instead of navigating several tabs on your browser, you're going to want to integrate your online store with the Interparcel Shipping Manager. It can import all your orders from multiple ecommerce platforms with the click of a button so you can manage them in one place. You can choose from a range of courier services for the best price and fastest delivery, print labels for your parcels, and it will even update the order status on your website, so you don't have to.

Incorporate Branded Tracking

One of the most common questions you'll start receiving from customers once they've purchased a product is "where is it?" They want to be kept in the loop on every stage of its delivery, so they can plan appropriately to receive it.

You could send customers to the courier service you're using. But, for a more personalised experience, you can provide them with a link to the Interparcel Branded Tracking portal that includes your logo and colour scheme. It will provide buyers with updates on when the parcel has been picked up, is in transit, is out for delivery, and is in the customer's hands. This solution will not only reduce customer inquiries but it can also be used for campaigns to provide them with reasons why they should shop with you again.

The Right Support for Growth

Positioning your online store for growth can be scary and exciting. But if you have the proper support and software in place, you can successfully handle the increased workload without spending more time on your business. However, you don't want to spend too much money, so you're not eating into your profit margins forcing you to raise your prices.

Fortunately, the Interparcel Shipping Manager and Branded Tracking portal are free to use. We don't believe in charging subscription fees. You also have access to our outstanding customer service team, who can help you with all your queries. Head over to this page to learn more about the Interparcel Shipping Manager and how it can position your online store for growth.

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