How to Prepare Yourself for the Rest of 2022

There are so many sales events happening in the next four months.

You've got Click Frenzy, Black Friday, and Cyber Monday within weeks of one another. There is also Halloween and Christmas to get ready for. Not to mention the Boxing Day sales, which are always a hit with shoppers.

So how do you prepare yourself for the rest of 2022? You don't want to leave anything to the last minute and have a clear plan in place so your customers have a seamless experience and want to shop with you again.

Whether it's your first year in business or you're looking to improve on last year, use this guide to help you prepare yourself for the rest of 2022.

The Key Dates to Remember

The best place to start is knowing the dates you're working towards. Here are the important sales events to plan for:

• Click Frenzy runs from November 8 to November 10
• Black Friday is November 25
• Cyber Monday is November 28
• Christmas is December 25
• Boxing Day is December 26

Some other significant dates to keep in mind are October 31, which is Halloween. Despite being an American event, it's growing in popularity in Australia. You should also note down that October 2 is when daylight savings starts. Most of your clocks should automatically update, but just remember QLD, WA, and NT don't acknowledge these changes.

When You Should Dedicate Time to Planning

The sooner you can start planning for these sales events, the better. We recommend you begin getting ready for the festive season from September 1. Order your inventory and anything else you need to provide customers during this period.

On September 15, start considering your shipping strategy. If you're expecting an explosion of sales, you will want to spend as little time as possible on sending parcels. Consider switching to a multicarrier shipping solution to manage this task as efficiently as possible.

When October 1 hits, you should map out your marketing strategy. Consider your promotions, offers, and even the packaging you want to use for the cyber sales and Christmas.

You should start promoting your Christmas specials on November 1. It gives everyone plenty of time to buy presents and receive them before the big day. You might even find they return for Click Frenzy, Black Friday, and Cyber Monday to score more great deals.

Check Your Cut Off Dates

The most vital step when you prepare yourself for the rest of 2022 is understanding cut off dates, specifically for shipping parcels to customers.

A good time to do this is on November 29. Make a note to head over to the Interparcel notifications page. It's the little bell in the top right corner. You'll find important updates, previous newsletters, and the final dates for when packages will arrive before Christmas.

On December 19th, you should consider adding an express delivery option. This will guarantee that your parcel will arrive in a day or two, depending on where your customer is located. It can provide extra assurance your shoppers need to get their package in time.

You should also remember that October 3 is Labour Day in NSW, ACT, and SA. If you're located in these states, it's time to give yourself a well-earned break because there won't be any collections on this day.

Use the Right Tools to Prepare Yourself for the Rest of 2022

There is a lot to get excited about. Some of the most significant sales events of the year are almost here, and the countdown to Christmas has begun. It's a great time to prepare yourself for the rest of 2022.

Don't worry about trying to remember all the dates on your own. We've created this handy calendar with all the essential ones to remember.

You should also take the time to explore Interparcel's multicarrier shipping solutions. It's a one-stop shop for courier choice, customisable tracking notifications, and integration with popular ecommerce platforms. Find out more about how Interparcel can provide easy, uncomplicated shipping for your business here.